Thursday, August 28, 2014

One Stop Shopping

Debra is thrilled with the new 'buy' buttons on her publisher's web-site.

In today's fast paced world, time savers and convenience features are huge. The Wild Rose Press is implementing what I think is a brilliant addition to their catalog.

In the past, readers could browse the TWRP catalog looking for specific authors and titles and could then buy the book through the Press either in digital format or in paperback if it was available. However, if a reader wanted a Kindle or a Nook version, they'd need to hop on over to either the Amazon or Barnes and Nobel site.

No longer. Starting with their new titles and then working backwards until the entire catalog is updated, TWRP is including the Amazon and B & N buy buttons with the proper links on all of their titles. Like I said, I think this is a brilliant maneuver. Because sometimes taking that extra step of needing to log into a completely new site to order a book might cause someone to say 'forget it'. And that could cost sales.


It's all about getting our books into the hands of readers. And anything that can help in that, is all right in my book!

Until next time,

Happy Reading!

Debra
www.debrastjohnromance.com

4 comments:

  1. Kudos to TWRP for this improvement in reader service. I hope it nets you and all the other TWRP authors more buys and fans!

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  2. That's great, Debra. People want 'one-stop shopping' these days, so it makes sense to put the links to where most people actual buy online!

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  3. I think that's a great idea! I know you can't buy my books through my publisher's site, and I wish you could.

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